Why is it that large companies who put out for tenders for companies to handle their marketing and event supply, NOT do sufficient research, to establish whether they are competant or not. Seemingly, they take it for granted that word of mouth is the most reliable source of information in which to decide, which company is the most competant or the most appropriate.
Does market recognition and self company promotion count as a desicion making point!
well! what they do not know is that the budgets given to the succesful tender, is being exploited for their own personal profit, whilst the services they provide are less than professional, yet on the surface, the public audience know no better as to what to expect!
This then compromises the impact and overall effect of the event! Which in turn, jeopardizes or sabotages the principle company's brand image and reputation!
Some say this is good business.
Now, lets tell the truth and share your point of view.
Tuesday, March 2, 2010
Subscribe to:
Posts (Atom)